Business to Business (B2B) Research
R Square implements exhaustive online B2B research to understand your clients’ purchase process, satisfaction with products/services, marketing effectiveness and more. By systematically surveying your existing clients, we help you get insights on key factors that can influence future sales.
Purchase Decisions
R Square exhaustively surveys key decision makers at your client companies to get complete understanding of variables and constraints considered while making purchase decisions. We have capabilities to incorporate feedback from different groups of Decision Making Unit (DMU) such as finance, technical, production etc. at your client site. Our analysis focuses on identifying attributes of your products/services (for example - brand, reputation, prior experience etc.) that played an important role in their selection process and help you understand why your competitors missed out.
Marketing Effectiveness
R Square measures effectiveness of different marketing strategies used by your company to reach prospective customers. We survey your clients to find out how they learned about your product/services, obtain insight on your brand name, and identify best mediums of communication with your clients.
Repeat Purchase & Future Trends
Key component of R Square research involves measuring satisfaction of your clients with different aspects of your business such as products, services, and support. We have capabilities to survey different groups of people at your client firm who may have experience dealing with different attributes of your business (For example, technical department at your client site will be surveyed only on technical support satisfaction, while procurement team will be surveyed about your sales team). We generate results to understand satisfaction at different level while presenting insights on overall satisfaction, key areas of focusing resources to avoid attrition, likeliness of repeat purchases and future usage trends.
Market Segments
By integrating different variables such as your customers’ company size, frequency of purchase, industry, location etc. we identify different market segments to help you identify new prospects.