Brand Awareness

We customize our research for our client's specific branding initiatives. Our studies meets their goals - communication with their customers, identifying awareness of existing brands, feasibility and insights to launch new brands.

R Square research tracks brand awareness among customers/consumers by employing different techniques such as brand recall and top of the mind brand awareness. We carry out product specific studies and recommend ways of increasing brand awareness which plays a key role in improving customer loyalty and increasing marketing effectiveness.

Our research is exhaustive - we integrate online research using surveys, blogs, discussion boards and focus groups to achieve holistic results. Some features of our solutions are:

Brand Awareness
Measure awareness of brands amongst targeted consumers and/or customers

Brand Perceptions
Understand customer brand perceptions in comparison with key competitors

Marketing Effectiveness
Track effects of marketing and advertising campaigns on brand popularity

Customer Loyalty
Identify how brand perceptions affects customer loyalty and how it can be increased to gain competitve advantages

Focus Groups
Powerful insights and recommendations based on exhaustive studies using Focus Groups

Consumer Panels
Access to verified, opted panels meeting different criteria enabling quick turn out of results