Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

R Square helps you carry out this analysis by systematically surveying consumers/customers to find out where your products, brand name or services stand in comparison with your competitors. With our powerful reporting we provide you with actionable steps to improve your products/services and identify new opportunities to expand your business. Our research helps you make informed decisions based on accurate and timely information. Some features of our solutions are:

Strengths and Weaknesses
Identify key competitors, their strengths and weaknesses relative to your products/services

Competitor Profiles
Easily accessible in-depth profiles of key competitors

Customer Ratings
Customer opinion/feedback on products offered and brand perceptions, loyalty and awareness

Marketing and Promotions
Insights on effectiveness of marketing and promotional strategies of competitors

Market Share
Intelligence on market segments, customer share and loyalty

Trends
Weekly, Monthly or Quarterly competitor reports on key factors affecting your business

Consumer Panels
Access to verified, opted panels meeting different criteria enabling quick turn out of results