Marketing strategy
R Square implements research to measure effectiveness of promotions and marketing campaigns for drug and medical device manufacturers as well as hospitals. We obtain powerful insights and intelligence that help in increasing market share in the short and long term, identify best promotions, and improve marketing ROI.
Physician Assessment Studies
With therapies and treatments continuously changing, there is a constant need to educate physicians. R Square implements assessment studies to understand gaps in physician knowledge and identify areas for continuing medical education.
Competitor analysis
R Square implements analysis of existing and emerging competitors to help our clients stay informed about changing trends in their market. We have the capability and technology to develop a customized system of continuous monitoring of changing perceptions about products/services offered by competitors.
Prescription Patterns
We study physicians’ decision making process while prescribing drugs and obtain critical insights for drug manufacturers. Our studies help in monitoring emerging competitors and understand how their brand is perceived by physicians.
Over the Counter Medicines
R Square provides customized assessment of OTC drugs’ market to help pharmaceutical companies make informed decisions about new investments, launches, and promotions.
We offer access to pre-screened panel of OTC users by different therapeutic areas including allergies, pain, mood disorders.
More Information
Contact us today to see how we can help with your specific market research requirements.
781.228.1756 | contact@rsquareanalytics.com
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