Retail Research
We implement qualitative research into shopping behavior and carry out attiudinal research for retail stores and malls. By having access to verified opted panels of shoppers, we can provide quick turn around on projects.
Customer Profiles
R Square research gives powerful insights into profiles of current customers such as age, gender, salary range grouped by frequency of visit, location, average money spent, average time spent etc. Our solutions consist of actionable recommendations that help our clients understand their loyal customer groups and identify new customer segments to expand their business. Every recommendation and actionable step in our reports is backed by detailed analysis of data.
Shopping Behavior and Trends
R Square research gives powerful insights into shopping trends of customers at stores based on factors such as frequency of visit, location, average money spent, average time spent etc. Our solutions consist of actionable recommendations that help our clients understand their loyal customer groups and identify new customer segments to expand their business. Every recommendation and actionable step in our reports is backed by detailed analysis of data.
Shopping Dynamics
R Square implements research into online and in-store shopping dynamics by systematically surveying customers to get powerful insights into purchase decisions, demographics, store designs etc.
Improving Services
R Square conducts research into customer satisfaction with availability, expertise of sales associates, directions and ease of finding what they are looking for in-store/online. With our powerful reporting we provide actionable steps to improve store services resulting in more satisfied and loyal customers.
Competitor Analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. R Square helps retail stores carry out this analysis by systematically surveying consumers to find out where their products and brand name stand in comparison with their competitors.
Marketing Effectiveness
R Square helps you understand best ways of communicating with potential customers and formulating Limited Time Offers and Promotions. Our findings help companies make critical decisions and formulate marketing strategies to better target their audience.
Brand Awareness
R Square research tracks brand awareness among customers by employing different techniques such as brand recall and top of the mind brand awareness. We carry out product specific studies and recommend ways of increasing brand awareness which plays a key role in improving customer loyalty.