Sports Research >> Universities and Colleges
R Square implements comprehensive student and staff research surveys for Athletics and Sports departments at Universities.
Our services include Questionnaire Design, Survey Hosting, and Data Collection. We specialize in generating powerful reports with Actionable Recommendations based on accurate statistical analysis of data.
Student & Staff Research 
Participation: Get powerful insights on student participation trends in various sports programs offered at your university and understand how it affects their decision making process while selecting sports to participate in.
Feedback: Analyze student satisfaction with facilities, coaches and training for various sports and athletic programs. Identify critical insights and intelligence based on their feedback to improve their overall experience.
Program Effectiveness: Understand effectiveness of specific programs and measure their impact on student development.
Staff Surveys: R Square implements surveys of trainers, coaches and support staff to gauge their overall impact, understand ways of enhancing their contributions and analyze their satisfaction with the University facilities and policies.
Shopping Research 
Tickets: Understand ticket purchase decision making process and find out ways of increasing ticket sales to various sporting events. R Square generates in-depth recommendations on marketing strategies, identify target audience profiles of who are most likely to attend and popularity of sports events.
Shopping Decision: R Square mines critical information to understand the science behind decision making process of customers. We help analyze brand awareness, loyalty, and affinity of students/ alumni with different university teams and understand how it translates to purchase of sports merchandise.
Shopping Experience: We perform in-depth research into online and in-store shopping experience to identify strengths/weaknesses in the sales process, satisfaction with customer service and understand patterns in shopping trends. R Square generates actionable recommendations to improve sales based on exhaustive customer research and analysis.
Capital Campaigns 
Donations: R Square implements customized donor surveys to target alumni, community and students to identify ways of enhancing contributions to sports related causes/programs.
Sponsorships: We implement surveys of potential and current sponsors to understand what universities can expect from them with respect to future sponsorships. Our studies help identify best potential sponsors to specific events and enhance relationships of universities with current sponsors.
Marketing 
Website Effectiveness: R Square implements detailed studies into athletic website effectiveness, satisfaction with finding information, frequency and profiles of visitors, and understand main reasons of visit. Our recommendations help improve overall website design and help translate visits into business opportunities.
Facebook and Twitter: R Square studies help analyze following of specific teams based on their Twitter and Facebook pages presence. We help universities understand ways of marketing and branding on social networking sites.
Marketing Effectiveness: We help universities understand returns of their marketing investments into sporting events, and recommend ways of improving their marketing strategies.